Internet Minimum Advertised Pricing (IMAP) Policy

Currey & Company (“Currey”) has adopted this Policy applicable to all Currey & Company customers effective December 15, 2013 with respect to the customers’ advertising over the Internet of products supplied by Currey.

1. Each Currey customer remains free to establish its own resale prices. However, a customer may not (a) advertise or otherwise promote Currey products over the Internet at a net price (final price paid net of any discounts, coupons, promotions) that is less than the Internet Minimum Advertised Price (IMAP) established by Currey or (b) sell Currey product to any other person who advertises or otherwise promotes Currey products over the Internet at a net price less than the IMAP established by Currey.

IMAP is equal to Currey Retail List Price

Example:  $100.00 = Retail Price per Currey Price list 
  $100.00 = IMAP Price 

Currey & Company's IMAP Price File

2. If a customer violates this IMAP policy, Currey will request the customer to cease advertising or promoting products on the Internet in violation of IMAP policy. Failure to comply with our requests will result in Currey ceasing to accept from and/or ship orders for said customer.

3. In executing this policy, Currey will act at all times unilaterally, and will neither solicit, consider nor agree to any recommendation, request or demand of any other person. All matters of interpretation and application of the terms of this policy and all matters concerning enforcement of this policy shall remain with the sole, unilateral authority of Currey.

For details, comments or questions concerning this policy please contact:

Currey & Company
Robert Ulrich, VP Sales
bulrich@curreyco.com